Polaris

An infographic to define the continuous search for the method that enables a group to move toward ever new visions but with the same purpose. Research, led back by the company owner and designers, philosophers, engineers, data scientists, is the representation of the company’s mission, the factor that engages people and catalyzes energies.
It also tells the story of how this mission is carried out, of choices, challenges and organization. It is an example of how design participates in the organizational and process dimensions of the enterprise: giving a common goal, knowing how to tell and visualize it.