Culture.

The more we pull back the bow, the more we deepen our knowledge and experience of the past, the more we will have the ability to shoot our arrow into the future.

This metaphor indicates a desire to give continuity to master Isao Hosoe’s studio/archive as an active workplace. A workshop where complex projects are developed thanks to people’s skills. Projects that unite the worlds of education and business by generating innovative ideas and solutions.

Working on the dynamic relationship between individuals, objects and systems means delving into the social and behavioral dynamics of people. It also means investigating the issues of balance and sustainability for the future of our planet. At this time, the project areas of interest focus on these issues:

Product design narratives and poetics in the investigation of the human-nonhuman relationship:“human empowered by non-human | non-human talks to human”.

Envisioning the relationship between sign and concept: “through the sign we can straighten, frame and share ideas | new concepts are generated by the interpretation of icons”.

Stories.

Our stories are ongoing collaborations where the design method opens up to broader contexts. 

Archivio Isao Hosoe | training

Isao Hosoe Design, from 2014

Together with the Hosoe family, we keep Isao’s project archive active and open. And we give continuity to historical collaborations. The studio is a place of work and training where internship activities take place with students from all over the world.

Play Factory | corporate culture

Loccioni, from 2007

Encouraging and spreading a new culture of work and “creative making.” Play Factory is research, design, communication, and training that revalues the moment of play and elevates it to inspire creativity, innovation, and growth.

Design System | design process

Loccioni, from 2007

Design System is a process of designing the relationship between man and machine that integrates hardware and software skills. Design System contains tools, skills and methods to bring value and beauty to projects.

Lab@AOR Apoteca | community

Loccioni, from 2008

Public-private laboratory that combines the clinical expertise of the hospital with the technological and managerial expertise of the enterprise. The Apoteca platform (for automated and controlled drug preparation) was developed through an iterative and continuous design process.

Rehab Technologies Lab | technology transfer

IIT e Inail, with ddpstudio, from 2014

Joint laboratory between Italian Institute of Technology and Inail for the development of robotic technologies applied to humans in the field of rehabilitation and prosthetics. The laboratory through collaboration with designers is focused on technology transfer.

Advanced Design | teaching

Unibo e IMA, from 2016

Joint university-enterprise workshop to learn and apply process design knowledge and concepts. The work is carried out in teams on concrete case studies selected together with the IMA enterprise.